About Us

Welcome to Sapphire Water Filtration!

Since our establishment in 1994, Sapphire has been dedicated to providing high-quality water filtration solutions to the people of Aotearoa New Zealand. As a family-owned and operated business, we understand the importance of clean, pure water for the health and well-being of our homes.

At Sapphire, we recognise that the water filtration technology landscape is constantly shifting. That's why Sapphire aligns with the latest innovations so we can deliver a product that is at the forefront of water filtration technology, but that is easy to use.

Our water filtration systems are designed to deliver pure, delicious water, free from harmful contaminants such as bacteria, viruses, and heavy metals.

By investing in a Sapphire filtration system, you're not only ensuring the health and safety of your family but also contributing to the sustainability of our planet.

Join us in our mission to promote healthier living and environmental responsibility.

Experience Sapphire – Better water. Pure, and simple!


At Sapphire Water Filtration, our core values
are the driving force behind everything we do:


We believe everyone should be able to enjoy great-tasting, healthier hydration at home. That's why our water filters are easy to install, and affordable to own.

Better Water for All:
Pure water shouldn’t be a privilege, it should be within everyone’s reach. We shape our pricing to reflect that.

Commitment to Quality:
We are dedicated to providing the highest quality water filtration systems that meet and exceed industry standards, ensuring your access to clean and pure water.

Keep it Simple:
We believe in designing for simplicity and ease of use because, honestly, there’s enough complexity in the world without your water filter having to add to it.

Customer Focus:
Your satisfaction is our top priority. From the moment you contact us, our friendly and knowledgeable team is here to assist you every step of the way, ensuring a seamless and enjoyable experience.
Timeline

Our History

Sapphire Water Filtration has a 30 year history of supplying water filtration products to New Zealanders.

1994

Sapphire Water Filtration was established in Nelson, New Zealand. Commenced selling B2B and national customer secured.

2004

Sapphire was sold to an Auckland based family operated distribution business.

2005 to 2022

Under new stewardship, new products were developed and added to the product range. Sales growth continues.

2023

Sapphire Water Filtration sold to Reddoh Supply Limited.
Underwent brand refresh.

Providing New Zealanders with
Crystal Clear Water
since 1994.